Résumé

Hewlett Packard (HP), Remote                                                  03/2023 – 11/2023

Art/Creative Director, Product Team

Art directing and creative lead creating an expansive set of assets for a newly created product for HP through the advertising agency arm of Creative Circle 360. Leading a team of creatives to develop robust and sleek assets for an upcoming product launch. From digital presentations, infographics, social media, eBooks, data-sheets. Also print assets, including event booths, flyers and swag.

We Are Sparks, (Salesforce), Remote                                                          06/2023 - 9/2023

Interactive Art Director on Experiential Team

Creative ideation and experiential and environmental design for different customer experiences for Salesforces’ biggest showcase of the year; San Francisco’s Dreamforce party. The clients I’m creating spaces for are Tableau, Formula 1, and the Olympics.

Halen Technology, Super-App, Remote                             10/2022 – 03/2023

Creative Director, Product Team

Art directing and creating an expansive set of assets for a newly created product for HP through the advertising agency arm of Creative Circle 360. Leading a team of creatives to develop robust and sleek assets for an upcoming product launch. From digital presentations, infographics, social media, eBooks, data-sheets. Also print assets, including event booths, flyers and swag.

SheerID Inc., Portland, OR                                            02/2018 – 09/2022

Digital Brand Director, Marketing Team

Designed and supervised the development of data-sheets, e-books, infographics, magazine spreads, and web graphics. Developed campaigns for all marketing channels, including brochures, event artwork, landing pages, social media, and email. Recognized for providing creativity, simplicity, and humanity to the technological field. Analyzed web traffic data and ROI performance of online advertising to deliver findings in understandable manner. Managed and designed content strategy, leveraging experience in writing and editing for SEO, blog articles, social media, and white papers. Provided customer analysis, customer segmentation, establishment of reporting infrastructure, performance tracking, and team presentation of results.

·       Assisted in creation of a new corporate website in WordPress, resulting in increase of 50% in website traffic and threefold increase in customer contracts.

·       Supervised team of world-class digital designers, production illustrators, animators, video editors, and front-end engineers who worked in Adobe Creative Suite and Google Workspace environment.

·       Awarded “Employee of the Year 2021”, designed company's new office space, incorporating 3D laser-cut metal signage, custom wallpapers, vinyl signs, and 30 themed conference rooms.

·       Expedited review process by 50% - integrating Acrobat's live connections into stakeholder reviews.

·       Rebranded company, established image library, and prepared branding and style guides to guarantee consistent theme across product, sales, and lead generation teams.

·       Assembled and coached team of more than 12 creative professionals while transforming businesses into reputable brands.

Northwest Evaluation Association (NWEA), Portland OR                    2017 – 2018

Senior Art Director

Assisted with rebranding of an international non-profit organization that aids children and teachers. The designer created logo, marketing collateral, workbooks, and signage. Collaborative process included a photographer to capture students at school, Illustrator to draw vector pieces, copywriter to convey the story, and me to assemble these elements into clean, whimsical layout. Both teachers and students enjoyed utilizing the resulting workbook.

·       Style and layout of newly designed workbooks boosted effectiveness and increased teacher engagement ten times.

·       Recognized by company leaders for excellent typography and layouts.

Babcock & Jenkins, Inc., Portland, OR                                                 2015 – 2017

Senior Art Director

Clients included LifeLock, Amex, General Electric, and BlueVolt. Assisted with client advertising campaigns and rebranding projects, developed dynamic advertisements with Interactive Animate CC. Used Adobe Creative Suite to edit photography. Completed firm rebranding on tight schedule for BlueVolt, including new website, email campaigns, infographics, and advertisements. Created interactive landing pages, social media, and banner advertisements for General Electric.

·       Directed and mentored team of six designers while producing seven films and designing websites.

·       Tripled LifeLock's corporate partners' click-through rates by designing landing pages, banners, and social media ads and generating films for a sizzle-reel. Proposed a new look and feel to the CMO of LifeLock, which was incredibly well received.

AKQA, San Francisco, CA                                                        2011 – 2014

Senior Interaction Designer

Clients included Google+, Target, Red Bull, The Gap, Budweiser, Audi, Levi Strauss, USPS, Visa, and Netflix. Designed engaging campaigns, interactive advertisements, and website banners for Target. Employed HTML 5 to create media-rich dynamic ads and device-specific landing pages for Google. Created hundreds of print materials and banner advertisements to assist The Gap's marketing initiatives.

Adhered to brand requirements when transforming storyboards and design concepts into compelling advertisements for AKQA’s most prominent clients.